Who's leading change?

For some strange reason (I might be change adverse?), I strive to keep my old time learnings alive and kicking. That includes the welfare state, fierce control over the market until it really serves the people (which is it's only legitimate purpose) NGO's as the think tanks leading change and so on. However, somewhere in my brain I know I have to keep a window opened for these principles to be challenged. I keep telling myself being open minded is also one of those values I was raised under. So, in the last two days, during the OE/Made By seminar in Stockholm, something extraordinary happened. I heard Indiska's Head of CSR, a strong, long time hard core activist Swedish lady stating she had seen more positive change on the ground, in developing countries, over the last five years working for the private sector than over the previous twenty-five in development cooperation. I was stunned and it hit me hard, like some reality you know might be there but you'd never dare to admit on your own. That same day, while socializing in the evening over a glass of wine, I had an informal chat with one of Nike's EMEA managers. The Dutch head office leads Nike's football division, since it is more a European than a US sport, and they also lead the company's usage of sustainable materials. And, by the way, they dress Barcelona Football Club (FCB) from head to toe... In just a second, everything started clicking in my mind. A couple of weeks ago, as I learned the cheered and all admired FCB was doing business with Uzbekistan, I exchanged a couple of emails with UNICEF Spain president and their CEO to see what UNICEF, which name reads big and clear on every player's chest since 2006, was doing about the team partnering with one of the world’s most repressive regimes, with a very dark record in terms of childrens' rights. To my amazement, I got no clear answer so far. I told the story to Nike's manager, he was horrified. He had no idea this kind of business was going on and he asked me for the links to the information so that they could take some action. By the end of the day I got really confused... Excuse me... Someone switched roles here?